Why Did They Change the Name of Marathon to Snickers

In the United Kingdom Snickers was sold under the brand name Marathon until 1990. Snickers was the global name used in the United States so Mars decided to align their UK product by changing the name to fit with the global brand.

Marathon Chocolate Bar Returns To Uk Shelves After 30 Years But Not For Long Chocolate Fan Candy Bar Snickers

Mars decided to rebrand Marathon in the UK and align it with the rest of the world.

. The name has now been re-registered as a UK trademark. Subsequently Is Snickers made in China. The annual global sales of Snickers was 2 billion as of 2004.

But the bars disappeared off shelves in the UK in 1990 when manufacturers Mars decided to give the nutty snack the same name across the world - Snickers. Mars says the Marathon bars will still use the same recipe as Snickers so there will be no changes to the product. Snickers were named Marathons in the UK and Ireland until 1990.

Snickers were named Marathons in the UK and Ireland until 1990. So Marathons became Snickers globally in 1990. Why did Marathon change name Snickers.

Snickers were named Marathons in the UK and Ireland until 1990. Snickers stylized as SNICKERS is a chocolate bar made by the American company Mars Incorporated consisting of nougat topped with caramel and peanuts that has been enrobed in milk chocolate. Until July 1990 they were sold in the UK as Marathon.

By mutual agreement Marathon got the American name Snickers named after the Mars familys horse and the UK got to keep Twix which had been called Raiders elsewhere and has now become Twix worldwide. In the UK what is now called Snickers was called Marathon. Snickers was the global name used in the United States so Mars decided to align their UK product by changing the name to fit with the global brand.

Snickers was the global name used in the United States so Mars decided to align their UK product by changing the name to fit with the global brand. Marathon bars as they were known in the UK were renamed Snickers in 1990 because Mars wanted to be consistent around the world. Mars bosses changed the name of Marathon to Snickers in 1990.

Well multinational confectionery company Mars have decided to give the back in my day brigade a welcome treat as theyve announced that Snickers are to be rebranded under their former name. Mars says the Marathon bars will still use the same recipe as Snickers so there will be no changes to the product. Mar 29 2006 944 AM flamingid_ish Answer has 1 vote.

Why did Marathon become Snickers. Marathon bars as they were known in the UK were renamed Snickers in 1990 because Mars wanted to be consistent around the world. Marathon bars as they were known in the UK were renamed Snickers in 1990 because Mars wanted to be consistent around the world.

It was changed because in the rest of the world not just the USA it was already called Snickers so changing its name to match in the UK meant Mars the chocolate company that makes them could save money on packaging branding and advertising. So you win some you lose some. This typical chocolate bar with caramel and peanuts was developed in 1929 by Frank and Ethel Mars.

So Marathons became Snickers globally in 1990. Why did Marathon change its name to Snickers. Mars says the Marathon bars will still use the same recipe as Snickers so there will be no.

They named the bar Snickers after their favourite horse and it is still being sold all over the world under. While chocoholics could still enjoy the. Were Marathons available after 1990.

Why did it change. Snickers was the global name used in the United States so Mars decided to align their UK product by changing the name to fit with the global brand. Why did they change the name of marathons to Snickers.

So Marathons became Snickers globally in 1990. Answer 1 of 15. What is a marathon bar called now.

The name has now been re-registered as a UK trademark. When did Marathons become Snickers. So Marathons became Snickers globally in 1990.

Snickers which were first produced in the US in 1930 are believed to have taken their name from a beloved horse owned by the Mars family. Snickers were named Marathons in the UK and Ireland until 1990.

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